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Suhel Seth launches citizen movement to expose Gurugram’s civic neglect, urges residents to send proof via WhatsApp

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Brand consultant and civic commentator invites people to document flooded roads, garbage and infrastructure failures as heavy rains once again cripple the Millennium City

NewsArc Bureau | Gurugram

Businessman, columnist and brand strategist Suhel Seth has launched a citizen-driven campaign calling on residents to document civic failures across their cities and send the evidence directly to him, as Gurugram continues to battle severe waterlogging this monsoon season.

In a post on X accompanied by a video, Seth wrote: “Let’s join hands and create a movement that will make real change happen. If you are unhappy with the way you live, WhatsApp photographs, videos with the date and location on [number] and I will amplify it. Let’s start, we deserve cities that we can live in.”

The appeal asks citizens to send time-stamped and geo-tagged visual evidence — photographs and videos with date and location — which Seth has said he will personally amplify, positioning the initiative as a crowdsourced accountability drive rather than a formal organisation or petition.

BACKDROP: GURUGRAM UNDER WATER AGAIN

The campaign comes at a time when Gurugram has once again been paralysed by monsoon flooding. Fresh spells of heavy rain in the first week of August 2026 left several arterial stretches waterlogged, with pedestrians wading through flooded roads and vehicles stalling in the deluge across the city on August 6. The underpass connecting Medanta Hospital and Jharsa Chowk remained submerged, disrupting one of the city’s busiest commuter corridors.

Days earlier, on August 4, a woman was seen being pushed on a scooter through a heavily waterlogged stretch as heavy rain battered the city. Even Chief Minister Nayab Singh Saini’s own convoy was caught in a waterlogged snarl near the Sheetla Mata temple that week — an image that quickly went viral, even as civic agencies the Municipal Corporation Gurugram (MCG) and the Gurugram Metropolitan Development Authority (GMDA) continued to insist that the city no longer floods. Seth reacted to the episode by telling commuters to arrange for a boat, and thanked the administration sarcastically for keeping the city flooded year after year despite the monsoon being a predictable annual event.

A LONG-RUNNING CRITIQUE

This is not the first time Seth has used his public platform to spotlight Gurugram’s infrastructure failures. Over the past year, he has repeatedly targeted the state government and civic bodies over recurring flooding, garbage accumulation and poor urban planning. At a panel discussion, he called Gurugram “an absolute shame on this country,” pointing out that other places create a “Venice” purely through neglect, without any government involvement. He has also argued that India has some of the worst civil engineers in the world, citing Gurugram’s “slumlike” infrastructure despite housing some of the country’s wealthiest residents and biggest corporations.

In a separate post last year, Seth said accountability was overdue, noting that “Brand Gurugram” had gone from symbolising ultra-development to becoming synonymous with garbage, and criticised the government for allowing the decline without shame or remorse.

GROUND REALITY: WHY THE CITY KEEPS FLOODING

Civic data underlines the scale of the underlying problem. Despite nearly Rs 100 crore being sanctioned across multiple agencies over four years and more than 50 review meetings, Gurugram’s stormwater drains have reportedly not been cleaned since 2023. The Municipal Corporation of Gurugram has spent close to Rs 500 crore since 2016 on tackling the waterlogging crisis, largely on drain cleaning and short-term fixes, yet close to 100 vulnerable locations continue to flood every year. Resident welfare associations have repeatedly flagged clogged and encroached drains, delayed cleaning drives and poor coordination between the MCG and GMDA as recurring causes.

It is against this backdrop — official claims of preparedness routinely undercut by the same flooded stretches, sectors and underpasses each monsoon — that Seth’s WhatsApp-based documentation drive is being read as an attempt to build a public evidence trail that bypasses official channels and pressures civic authorities directly.

Seth has not indicated whether the initiative will evolve into a formal platform or remain a personal amplification effort on X. NewsArc will continue to track developments on this story.

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